Revenue (item totals)

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—

Order lines

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— units

Different products sold

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unique listing titles

Brands sold

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brands with at least one sale

Cities shipped to

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— states & territories

ZIP codes shipped to

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5-digit ZIPs

Product sales mix

Share of revenue by brand, by category, or by your ten best-selling products against everything else.

BrandRevenueShareOrdersProducts

Where sales ship to

Share of revenue by customer shipping location: the top 12, everything else, and orders where the marketplace hid the address.

LocationRevenueShareOrders
How these numbers are worked out

Revenue is the sum of the export's item total column; each row of the export is one order line. Brands come from the export's brand column, with spelling variants merged (for example "KLOTZ OIL" and "Klotz Oil", or the Maxima Racing Oil names); order lines with no brand show as "No brand listed". Categories use your store category path wherever it is filled in (the "From store" column counts those order lines); every other line is placed by keywords in its listing title (for example "brake", "fork", "exhaust", "oil"), so a few items land in a neighboring category, and titles with no matching keyword fall under Other / Misc. Products are counted by unique listing title. Locations use the shipping city, state and the first five digits of the postal code; "Not shared by marketplace" is orders whose address was masked as ***. 2026 runs through the export date.